Optimize your layout with media queries.Set up your media queries to detect your user.Now that you’ve learned the basics, let’s dive into coding responsive HTML email templates previewed above. How can I code a responsive HTML email with media queries? This technique creates emails that look great on almost any device and in nearly every email client. Ghost Tables: Lastly, you combine these fluid and hybrid components with Ghost Tables – table markup hidden inside conditional comments that will only render on Microsoft Outlook on a Windows device.įluid hybrid design is on its way to replacing media query-based design as the go-to framework for responsive emails.Hybrid: The resulting template is “hybrid” because you combine fluid percentages with fixed pixel widths (or max-widths) to control the size of your elements depending on the available space.Fluid: You should format content using percentages of max-widths or widths to create flexibility within your HTML email templates.Why is the fluid hybrid method a great way to create responsive emails?įluid hybrid design, also known as “spongy” design, is a development method in which the responsiveness of the email is baked into the layout itself without needing media queries. The good news is that you can design and build a simple email that will look excellent in every mail app, including those that don’t support media queries, by using the fluid hybrid email coding method. These scenarios, along with the fact that Outlook for Windows only supports a subset of the CSS2.1 specification, means building responsive emails that render perfectly everywhere is tricky. The Yahoo app for Android is another client that throws out your media queries unless you can implement a hack where you include the entire head of your document twice, but your sending platform can strip this out. Most notably, the Gmail app for Android and iOS supports media queries for Gmail accounts, but when used to read emails from another service (like Yahoo or an IMAP account), media queries aren’t supported. Some email apps don’t support CSS media queries, so we must think carefully about how we build responsive email templates. So while we can rely on things like media queries, flexbox, grid, and JavaScript on the web, they aren’t always supported in HTML email (plus, you can’t use JavaScript in email because it poses a security risk). The level of support for HTML and CSS standards varies widely across email services and apps. Making an HTML email responsive is a little different from responsive web design. What’s the best way to make an email template responsive? Remember: “Mobile-responsive” isn’t the same as “mobile-friendly.” In fact, responsiveness goes beyond “mobile-friendly” to bring an optimized, accessible experience to your users, regardless of how and where they view your message. What are responsive HTML emails (and why do I need them)?Ī responsive HTML email is exactly as it sounds – it responds to differences in your reader’s screen capabilities and screen size regardless of the email client they use to view your email. Alternatively, if you just want to dip your toes into code, check out the low-code solution to email development: the MJML markup language. If you’re not ready to dive into the code, check out our free responsive HTML templates or explore our comprehensive list of free templates on the web. We’ll go over the best way to make your HTML email template responsive, introduce the fluid hybrid method, and provide a quick tutorial on responsive email design with media queries. Let’s dive into the how-to of responsive email development in this article. Think about that: unless you use responsive designs, at least 42% of your readers won’t be able to see your message correctly. In 2019, mobile opens accounted for 42% of all email opens. But what if your email subscribers open your email marketing campaign or email newsletter on a mobile device?Ĭhances are, if you haven’t coded your email layout in a mobile-responsive way, your message will be garbled on your subscriber’s screen. At least, it looks good on your computer. You’ve created a great HTML email layout.
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